Digital launching of an apart hotel with a rich heritage.
The hospitality industry is fiercely competitive, necessitating a standout digital presence. The Regent faced the task of not only distinguishing itself from the competition but also driving new traffic to attract first-time guests to their unique apart-hotel offering.
Our response to these challenges was multifaceted:
Website Design: We crafted a distinctive website that set a new standard in the city, reflecting The Regent's unique character. The site, developed on WordPress, provided the desired flexibility and independence for the hotel staff.
Driving Website Traffic: Focusing on speed, performance, and user experience, we created a website optimised for both user satisfaction and search engine performance. Our custom SEO strategy, coupled with effective PPC campaigns, significantly boosted website traffic and direct sales.
The synergy of SEO and PPC efforts led to a substantial increase in potential guest visits each month, enhancing direct bookings and profitability. The successful digital marketing strategies, along with the user-friendly website, have propelled The Regent's growth since its reopening.
Innovation in the digital realm often leads to two outcomes: either lack of adoption or widespread admiration and emulation. In the case of The Regent, our bold approach became a benchmark for others, signifying leadership and influence in the digital marketing sphere.
Working with The Regent was a rewarding experience. By entrusting us with their website redevelopment and comprehensive digital marketing strategy, we were able to create a lasting digital asset that continues to drive the business's success.
Cambridge photo credits: by Jean-Luc Benazet
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