The Fellows House

The Fellows House Hotel, part of the prestigious Curio Collection by Hilton, opened in August 2021. Celebrating Cambridge's rich heritage and university culture, the hotel has become a hub for both long-term and short-term stays, dining, and local events.

Recognizing Big Bear's expertise in the hospitality sector, The Fellows House Hotel entrusted them with digital marketing and website development responsibilities during their initial launch phase. The partnership evolved to encompass a comprehensive range of digital marketing services, including SEO, PPC, website maintenance, and seasonal brochure design.

Challenge

The Fellows House Hotel faced the daunting task of launching digitally on a tight deadline. The challenge was to find a partner adept in both branding and marketing, capable of propelling the hotel's digital presence from the ground up.

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Solution

To meet these challenges, Big Bear implemented a robust digital marketing strategy:

• Launch Support: Employing both paid and organic campaigns, we successfully raised brand awareness globally, highlighting the hotel's unique selling points (USPs) to drive bookings.
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• Luxury Hotel Website Development: Responding to the hotel's need for a more user-friendly and dynamic website, Big Bear redesigned their online presence using WordPress. This new site, optimised for usability, aesthetics, and technical performance, significantly enhanced their marketing efforts.

The outcome was a luxurious, flexible, and intuitive website that mirrored the high standards of The Fellows House Hotel. This well-crafted site not only facilitated the hotel's marketing team's efforts but also provided an engaging user experience for guests, contributing to the hotel's frequent fully booked status.

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Lessons Learned

This project deepened Big Bear's expertise in the luxury hospitality market. Understanding the unique environment and needs of The Fellows House Hotel, we delivered a sophisticated, functional website that exceeded expectations. Our close collaboration with the hotel's team was instrumental in achieving this success.

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Conclusion

The journey with The Fellows House Hotel from its inception has been a testament to the synergistic growth and shared values between both teams. Our alignment in values and standards has been pivotal in expanding the range of services we provide, underpinned by mutual trust, creativity, and marketing prowess.

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